Our Team - Hotel & Marketing Management Team
A tradition of Southwestern hospitalityEach Heritage Hotel & Resort property is designed to tell a specific story that reflects the soul of our communities. These stories provide our guests a better understanding and appreciation of the region to which they are traveling.
Employees of Heritage Hotels & Resorts, Inc. are cultural ambassadors of our communities. Here are some of our key team members whose shared vision propels Heritage Hotels & Resorts to be a leader in the hospitality industry.
- James M. Long – Founder/CEO
- Adrian Perez – President
- Tina Marcelli – Senior Vice President
- Molly Ryckman – Vice President of Sales & Marketing
- Jason Cosyleon – Vice President of Design & Development
- Sara Limón - Vice President of Human Resources
Hotel Leadership Team
- Helga Byndas – General Manager for the Inn and Spa at Loretto
- John Rickey - General Manager for El Monte Sagrado and Palacio de Marquesa
- Belia Alvarez - Regional General Manager for Hotel Encanto de Las Cruces and Hilton Garden Inn
- Adrian Montoya - Hotel Albuquerque at Old Town General Manager
- Liz Robinson - Hotel Chaco General Manager & Corporate Director of Branding
- Abraham Juarez - Regional General Manager for Hotel St. Francis and Hotel Chimayo de Santa Fe
- Nate Wells - Executive Director Lodge Collection
- Jarno Hol – Director of Information Technology
- Courtney Padilla - Corporate Director of Special Projects
- Heidi Byrd - Public Relations Manager
- Susan Moore- Marketing & Communications Manager
James M. Long – Founder/CEO
James M. Long is the founder and CEO of Heritage Hotels & Resorts, Inc. headquartered in Albuquerque, New Mexico. Mr. Long acquired his first hotel in 1992 and has owned over forty lodging properties throughout the United States. The company was founded in 2005 with the core mission of preserving and advancing the unique cultural heritage of the state. As a 12th generation New Mexican, Mr. Long is committed to the long-term success of his home state, and has chosen to invest exclusively in New Mexico over the last several years. The Heritage Hotels & Resorts, Inc. portfolio includes more than 1,200 guest rooms and nearly 115,000 square feet of meeting and event space across four major markets in the state of New Mexico. In addition to the hotel portfolio Mr. Long owns 75% of the Class A office space in New Mexico and leading New Mexico food and beverage brands, including Garduño's and Keva Juice. Long is one of the leading entrepreneurs in New Mexico and has founded numerous companies and charitable foundations. Collectively, these companies employ several thousand people. Long is committed to continuously investing in all his properties in order to insure they maintain their competitive position and employee have the proper tools for their specific roles.
In 2012 Long was appointed as an International Trustee of the Prado Museum Foundation in Madrid, Spain, and is one of only six people to serve on this international board from the United States. Long has served on several boards and was the Past President for the Board of the Spanish Colonial Society. He obtained his BA from the University of New Mexico in Architectural Design.
Adrian Perez – President
Adrian Perez is the President of Heritage Hotels & Resorts, Inc., a position that allows him to oversee company assets and day-to-day operations while assisting in the acquisition and repositioning of newly added properties to the portfolio. He took on this role in 2010, and under his direction, Heritage Hotels has excelled in the forefront of its core mission to preserve and advance New Mexico’s unique cultural identity and provided super customer service.
Perez has been affiliated with companies owned by Jim Long since 1991, overseeing operations for 11 hotels across the country. A majority of the hotels were national franchise affiliates. In 2000, he became General Manager of Hotel Albuquerque at Old Town, Perez has excelled at operating both branded and independent properties, and has won numerous awards for his leadership. He has been an active member of numerous organizations and leadership boards including the Albuquerque Hispano Chamber of Commerce, the Albuquerque Convention & Visitors Bureau, the New Mexico Lodgers Association and the Association of Commerce and Industry.
Tina Marcelli – Senior Vice PresidentTina Marcelli is the Senior Vice President of Heritage Hotels & Resorts, Inc. She has been with the company for nearly 20 years. Marcelli oversees all operations and sets service standards for the entire portfolio. She works closely with each general manager, food & beverage director and rooms division manager to ensure operational efficiencies. She leads the teams in budget and forecasting accuracy while optimizing guest satisfaction, managing expenses and bringing revenue to the bottom line.
Marcelli spearheads takeover procedures for newly acquired properties and has a proven record of leadership success in the field by improving hiring practices, operational standards and implementation of company SOPs. Prior to this role, she was Vice President of Operations and General Manager of Hotel Albuquerque at Old Town.
Molly Ryckman – Vice President of Sales & Marketing
Molly Ryckman, Vice President of Sales & Marketing, is responsible for creating and driving innovative branding, communications, marketing and business developments strategies to increase awareness, capture market share and build revenue. Ryckman oversees the company’s multichannel marketing operations including revenue management, national sales, e-commerce, reservations, branding, advertising, communications, web and digital marketing and market research.
She has had a successful 10-year career in the hospitality and tourism industry with an emphasis in sales and marketing beginning in National Sales with the Albuquerque Convention & Visitors Bureau. In 2004, she joined Heritage Hotels & Resorts, Inc. as the Director of Sales & Marketing for Hotel Albuquerque. In 2013, she moved into the General Manager position before being appointed Vice President of Sales & Marketing for the Heritage portfolio in 2015. Ryckman holds a BA in Business/Communications from Michigan State University.
Sara Limón - Vice President of Human ResourcesAs Vice President of Human Resources, Sara Limón provides strategic leadership and alignment through the development and articulation of Human Resource objectives and plans to Heritage Hotels & Resorts executive and hotel leadership teams. She brings more than 20 years of proven high-level strategic business operations and human resources leadership to this role. Limón collaborates with and directs Human Resources leaders across the Heritage portfolio.
Limón holds a degree from New Mexico State University, and has been an active board member and volunteer with several local non-profit and charitable organizations for several years. She is a proud graduate of the Leadership New Mexico Core Program and of Leadership Albuquerque. Her strong community involvement is a testament to her love for New Mexico.
Hotel Leadership Team
Helga Byndas brings 20 years of hospitality management experience to her position as the General Manager of the Inn and Spa at Loretto. Byndas has lead numerous hotels as General Manager. In her previous position of Corporate Director of Quality Control, Byndas was focused on addressing guests’ needs and continuously improving service standards and quality controls. She managed all property guest satisfaction programs and, oversaw secret shopper audits and property inspections. She has held many otherpositions in the hospitality industry, including Director of Sales, Revenue Manager and Front Office Manager.
John Rickey returns to Heritage Hotels & Resorts as General Manager of the full-service resort El Monte Sagrado and the boutique eight-room inn Palacio de Marquesa. Rickey, who has more than 25 years of experience leading hotels to success, was General Manager of Hotel Encanto de Las Cruces for six years before moving to lead the La Fonda Hotel, in Santa Fe. Rickey has also managed hotels in Crested Butte, Colo. Over his career he has led numerous construction and rebranding initiatives along with spearheading jet service between key cities and the Crested Butte area.
Belia Alvarez – General Manager of Hotel Encanto de Las Cruces and the Hilton Garden Inn
Belia Alvarez has more than 20 years of hospitality experience, serving for many of those as a general manager of Hotel Encanto and the Hilton Garden Inn located in Las Cruces. She sets the standard of hospitality instilled in team members, and especially those who work with our VIP guests at the hotels.Alvarez is a community leader who is very involved with many local organizations. She is the past Chair of the Las Cruces Convention & Visitor’s Bureau Advisory Board, Vice Chair for the Las Cruces Hispanic Chamber of Commerce, President for "Friends of Visit Las Cruces," Board Member for the New Mexico Hospitality Association, Board Member for New Mexico State University HRTM and newly appointed Commissioner of Tourism by Governor Martinez. Alvarez has also received the following awards: 2012 Heritage Hotels & Resorts Leadership Award, NM State LULAC 2014 Excellence in Public Service Recipient, 2012 New Mexico Lodger's Association Administrator of the Year Recipient and the 2011 Hampton Inn & Suites Stand Out Ambassador-Selected by the Hampton Brand.
Liz Robinson – General Manager of Hotel Chaco & Corporate Director of Branding & Events
Liz Robinson is the General Manager of Hotel Chaco, Albuquerque's exciting new luxury hotel. As Corporate Director of Branding & Events is responsible for all aspects of branding including strategy, development, strategic brand positioning, marketing, brand culture, communications and design. In addition, she oversees revenue development, operational efficiencies and service standards for all special events.
Robinson joined Heritage Hotels & Resorts, Inc. with a background in sales, advertising, marketing and branding. She holds a BA in Mass Communications from the University of New Mexico and has planned and managed over 400 events since joining the company in 2012.
Nate Wells - Executive Director Lodge CollectionNate Wells oversees the creation, implementation and leadership of the Heritage Lodge Collection. Throughout his career, Wells has led operations, human resources and customer service teams from single property to corporate level in the retail, food & beverage and hospitality industries.
Public Relations Manager Heidi Byrd shares the story of Heritage Hotels & Resorts and New Mexico’s rich culture with media professionals from around the world. She serves as a liaison between hotel, resort and lodge teams and members of the media, and manages all media inquiries, visits and story pitches. Byrd grew up in Central and South America and is a graduate from the University of New Mexico with a degree in finance and brings with her five years of marketing and accounting experience.
Susan Moore - Marketing & Communications Manager
Susan Moore, Communications & Marketing Manager, provides website and marketing campaign insights that allow the marketing department to assess initiative effectiveness. She also leads marketing efforts focusing on group and transient sales across the portfolio as well as social media campaigns. Moore came to the Heritage Hotels family in 2013 as the Interactive Marketing Coordinator following a five-year career as a local and political reporter and editor in New York's Hudson Valley and New Mexico. She holds a master's degree from Columbia University's Journalism School and a bachelor's degree from Kenyon College.